Jive: 53 Percent Of Execs Believe They Must Adopt Social Business Or Risk Falling Behind

Social enterprise giant Jive is releasing a study today, called the Jive Social Business Index, which surveyed 902 US-�?based executives at large and mid-sized companies on their views of social in the enterprise. The study revealed that Social Business is increasingly perceived as a strategic executive imperative in the enterprise, with 78 percent of the executives surveyed admitting that having a social strategy is critical to the future success of their businesses.

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SCIENTIFIC GAMES Keith Greene Billy Garrett Michael Byrne