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Wednesday, March 30, 2011
What?s so Odd about Oddbins?
Oddbins is in trouble, and it needs a new lease of life, and probably a new investor, to survive, but brands CAN survive repeated near-death experiences if they have something to live for. Newspapers and the wine media are full of doom and gloom stories about the future of Oddbins, once the UK’s coolest wine [...]
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